A window to your business: Dyer Engineering’s Richard Bradley on becoming a PR convert

What does PR really mean for a business, and why is it so much more than just a glossy façade? In this episode of the Pocket-size PR Podcast, Charlotte sits down with Richard Bradley, Executive Chair at Dyer Engineering, to explore PR as “a window into the heart and soul of a business.” Richard shares his journey from a finance background – once skeptical of PR – to becoming a firm believer in its power to build trust, attract talent, and strengthen culture.

They discuss:

Why authenticity matters more than perfection in PR.

The overlooked importance of internal communications in shaping brand reputation.

How culture and everyday interactions can be as influential as marketing campaigns.

Why relationships and consistency safeguard businesses when things go wrong.

The balancing act of sustaining PR investment during tough economic times.

Whether you’re a marketer, communicator, or business leader, Richard’s refreshing perspective will inspire you to see PR not as a cost, but as a vital connector between people, purpose, and performance.