The hidden PR superpower you’re ignoring featuring Liz Atkin

In this episode of the Pocket-size PR Podcast, Charlotte chats with Liz Atkin – founder of Refreshing Comms, bestselling author, and TEDx speaker – about one of the most overlooked but powerful tools in any business leader’s toolbox: internal communication.

Together, they unpack why great internal comms is more than just sending out emails, it’s a critical part of shaping your company’s reputation, strengthening your brand, and building lasting employee engagement. You’ll hear real talk on why poor communication creates chaos, how leadership mindset affects message delivery, and what to do when your workplace culture feels a bit disconnected.

Plus, we dive into the double-edged sword of AI in communication, can it streamline processes without losing the human touch?

If you’re a business owner, marketing professional, or team leader wanting to boost both internal and external PR impact, this episode is packed with honest insights, practical examples, and a few “why didn’t I think of that?” moments.