Throw us a bone
Want to know more about content analysis and how it can help you improve your content marketing game? We would love to hear from you, so throw us a bone on 01325 486666 or drop us an email at info@harveyandhugo.com to find out more.
Content marketing
Content analysis
It’s true when they say sometimes you have to look back to move forward – and that’s why you need to start thinking about content analysis. This is the process by which you can identify your best-performing content to maximise it and create more of the same.
Using our expertise, we can help you identify what’s working – and what’s not – when it comes to your web, social media and marketing content to ensure you’re being heard loud and clear.
Every brand has a voice, a personality and key messages they want to communicate, but if that content isn’t performing – what’s the point?
How to do content analysis
No matter where you are in your PR journey – whether you’re working alone or with an agency – you need to know how well you’re doing and that’s where content analysis can be useful.
Otherwise known as a content audit, the process allows you to take a step back and judge your performance; after all, if you don’t know what works and what doesn’t, you could just keep making the same mistakes.
It’s the perfect tool to help you identify what your target audience wants to hear from you, whether that’s more factual content or silly memes.
With our expertise, combined with handy analytical tools, such as FollowerWonk and Google Analytics, we will look at your best performing content and identify the reasons behind its success.
Backed by this research, we will develop a formula to replicate with future content, so you can continue to keep your target audience engaged and ensure consistency.
It’s crucial to remember, it’s not always about quantity – quality is king. We pride ourselves in creating engaging content to help inject new life and fresh perspective into your brand.
With our years of experience, let us work to ensure your web pages, blogs and posts are being read, shared and talked about.
We can also help with:
