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Content marketing

Content development

When it comes to PR, content is king, so the phrase goes – so is yours up to the job?

Content development encompasses every aspect of your content plan – it’s not just about writing, although that forms part of it.

What is content development?

This refers to the entire process behind developing comprehensive content – starting with you.

To pull together your content strategy, we’ll really get to know you – who you are, what you want and why you do what you do.

We can then work on strategising the content that works for you, whether that be written or visual – or a mixture of everything.

The content that we develop will always serve a strategic purpose – it’s all about the ultimate goal of building a connection with your audience.

Types of content development

One of the most common types of content clients ask us for is web content development. In today’s online world, a website is vital for any business, but making sure it is well written and regularly updated with interesting, informative content is a lot to add to your busy schedule.

That’s where we come in; we have plenty of experience in planning and writing all types of web content, from landing and product pages to blogs and FAQs.

Connected to this is SEO content development, to make sure you’re found on the web. Working with your keywords, we can make sure your content is fully SEO-friendly, to help you reach the top in those all-important Google rankings.

 

Ready to go?

If you’d like to work with us on making your content development king, then throw us a bone on 01325 486666 or email info@harveyandhugo.com – we can’t wait to get to know you and get started!

content-development

The difference between content development and content writing

Once you’ve come up with your content plan, then you can start writing. Whether you just need our help with the development side of things or a little extra is up to you, however we have a team of experienced writers in-house to put your plans into action.

Our team have plenty of experience in creating all types of written content, from social media posts and blogs to white papers and thought leadership pieces, and everything in between.

If you know what you want us to write about, that’s great, but if not, we can research suitable topics and manage the process from start to finish.

We carry out the right research and ask the right questions to ensure you are getting value for money out of the sponsorship options that you choose.

Once you’ve chosen the right opportunity, we can create advertising that has a strong impact. Often you only have a certain amount of space for example an advert in a programme or an advertising board, therefore the message has to be clever and creative to entice action.

We also maximise other opportunities around sponsorship for example:

  • Press releases
  • Social media
  • Contacts
  • Event attendance
  • Website opportunities

From the other side, if you need help to attract sponsorship, we can help you develop an appealing sponsorship offering and connect you with local businesses that are a good fit for you.

If you need help securing that sponsorship deal that’s right for your business, call 01325 486666 or email info@harveyandhugo.com

 

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We can also help with:

Animation services
Blog writing services
Case study writing service
Content analysis
Content marketing strategy
Copywriting Services
Email marketing
Emarketing services
Exhibition design
Graphic design packages
Holistic marketing
Infographics
Podcasting
Printed Marketing
Radio advertising
SEO
Trade marketing
TV
Video content production
Website copywriting services
White paper writing services
Like what you see? Throw us a bone

Public relations

Content marketing

Paws for thought

National Cargo Bureau
Visuna
Darlington Building Society
SITA
MYCO
Royal Grammar School Newcastle
Elements Green
SHE
Collins
Northern Gas Networks
Gardena
Kinnery
Ideal Bathrooms
PD Ports