Menu

Explore our menu

Services

Three ways of working with us

Sectors

About

Resources

01325 486 666
×

Content marketing

TV

For all the rise of social media, the internet and influencers, TV is still the most effective way to advertise, and grows brand awareness faster than any other medium.

And, with technology such as Video On Demand and Sky AdSmart, getting noticed on the TV is now more affordable than ever.

The power of TV

 

As anyone who remembers just one thing about Accrington Stanley or the eternal question of ‘Daddy or chips?’ will tell you, TV advertising North East is effective. As the background to people’s lives, TV has an impact like no other, requiring no effort or thought on viewers’ part at all.

 

And it’s still big business: in 2021, total TV advertising spending in the UK came in at £5.46 billion, with that figure expected to keep rising. In that same year, it is estimated that the average person would see more than 30 TV ads in just one day.

Booking your campaign

 

Before booking your campaign, there are a few things to think about: the audience you’re trying to reach, how long you want the campaign to run for and, most importantly, budget. You can choose whether to go national or regional, and even specify down to which programme you’d like to run alongside or a specific postcode you’d like to reach.

 

You’ll also need to think about the time you want your advert to run; think about who you’re trying to reach and then use analytics to find out what they’re watching and how. Do they watch live in the daytime, or are they streaming or watching catch-up in evenings? On the telly itself or on a tablet or mobile?

Next steps

 

As you can see, the way we all watch TV has changed, so there’s much more to think of nowadays but we can guide you through.

 

Once we have decided on a channel, our talented team can also think about the commercial production itself.

 

If you’ve not already got an advert ready to go, we can help from start to finish, from coming up with the creative concept, writing a script and sourcing the talent, to filming, editing, and ensuring the ad is approved by Clearcast, the organisation which approves all TV adverts, ahead of broadcast.

What are the benefits of TV advertising?

 

Well there are many advantages of North East TV advertising, which will help to boost your brand and ensure its seen, heard, but most importantly, felt.

 

Here are just some of the benefits:

  • An opportunity to reach a large audience
  • Creates fame and trust in your brand
  • TV ads can be repurposed for shorter social media videos and social media adverts
  • A chance to captivate and inspire your audience

 

Throw us a bone

We’d love to help your brand make it on the small screen – throw us a bone on 01325 486666 or email info@harveyandhugo.com

 

explainer-video-services

We can also help with:

Animation services
Blog writing services
Case study writing service
Content analysis
Content development
Content marketing strategy
Copywriting Services
Email marketing
Emarketing services
Exhibition design
Graphic design packages
Holistic marketing
Infographics
Podcasting
Printed Marketing
Radio advertising
SEO
Trade marketing
Video content production
Website copywriting services
White paper writing services
Like what you see? Throw us a bone

Public relations

Content marketing

Paws for thought

National Cargo Bureau
Visuna
Darlington Building Society
SITA
MYCO
Royal Grammar School Newcastle
Elements Green
SHE
Collins
Northern Gas Networks
Gardena
Kinnery
Ideal Bathrooms
PD Ports